BRIEF
Photo documentation for Lynk & Co’s 2022 media conference in Gothenburg, Sweden — a global media, stakeholder, and customer unveiling centered on the brand’s concept car “The Next Day,” representing the next chapter of the Lynk & Co design language. Headquartered in Gothenburg, Lynk & Co chose its home city as the stage for this pivotal moment — presenting a design vision that takes a step from the dark feel of its past examples and moves into a lighter aesthetic focusing on technology. The photography brief went beyond standard press-kit capture: it had to convey the weight of a brand-defining reveal — the spatial choreography of the event, the material precision of the concept car, and the controlled confidence of a team showing its future to the world’s media for the first time.
Our scope at a glance:
- Full-Day Media Conference Photo Coverage from venue preparation through keynote presentation, concept car reveal, and press interaction sessions.
- Keynote & Speaker Documentation: VP of Design Stefan Rosén and team presenting the brand’s design evolution — clean stage framing, speaker expressions, and audience reactions captured for press distribution and internal communications.
- Venue & Atmosphere Photography: the Gothenburg design studio as architectural context — spatial design, lighting conditions, and the Swedish setting that positions Lynk & Co within its Scandinavian design heritage.
- Rapid Selection & Delivery: priority images edited and delivered during the event for same-day press use, with the full curated set following within 24 hours.