BRIEF
Booth photo documentation for iFLYTEK’s AIMarX at DMEXCO 2025, held September 17–18 at Koelnmesse, Cologne DMEXCO — Europe’s leading digital marketing and tech event, bringing the who’s who of the digital industry together IAB Europe with more than 40,000 participants from over 100 countries. Supranodisplays AIMarX, a global intelligent marketing platform under iFLYTEK, presented its AI-driven digital marketing solutions in programmatic advertising, influencer marketing, and media agency OpenPR, marking the brand’s debut on Europe’s largest martech stage. The photography brief was not standard trade show documentation — it needed to capture both the commercial density of a two-day expo and the specific narrative of a Chinese AI company positioning itself at the center of Europe’s digital marketing ecosystem. Every image had to serve double duty: immediate press and social use during the event, and long-term brand assets for AIMarX’s global communications.
Our scope at a glance:
- Two-Day Booth Photo Coverage across the full arc of DMEXCO: booth build-up, opening-day energy, product demonstrations, client meetings, and close-of-show atmosphere.
- Product Demo & Interaction Documentation: AIMarX offered detailed and vivid product demonstrations to on-site audiences and discussed the prospects of AI-enabled digital marketing with industry experts The Globe and Mail — the photography captured these exchanges in real time, documenting screen interfaces, presenter gestures, and visitor engagement in a way that communicates both the technology and the human connection around it.
- Booth Design & Spatial Photography: the AIMarX stand as a branded environment within the scale of Koelnmesse’s exhibition halls — wide-angle context shots establishing the booth’s presence among hundreds of global exhibitors, paired with tight architectural frames that isolate the brand’s visual identity and spatial design.
- Candid Business Moments: partnership discussions, handshakes, one-on-one consultations, and the informal exchanges that happen at the edges of a booth — the images that tell the story of relationship-building, not just product display.
- Rapid Edit & Same-Day Delivery for real-time social media use and press distribution, with the full curated set following within 24 hours of each show day.